Factfulness 10 Rules of Thumb


Get things in proportion

Factfulness is . . . recognizing when a lonely number seems impressive (small or large), and remembering that you could get the opposite impression if it were compared with or divided by some other relevant number.

To control the size instinct, get things in proportion.

• Compare. Big numbers always look big. Single numbers on their own are misleading and should make you suspicious. Always look for comparisons. Ideally, divide by something.

• 80/20. Have you been given a long list? Look for the few largest items and deal with those first. They are quite likely more important than all the others put together.

• Divide. Amounts and rates can tell very di fferent stories. Rates are more meaningful, especially when comparing between different-sized groups. In particular, look for rates per person when comparing between countries or regions.

Back to the list of 10 Factfulness rules of thumb

  1. Gap Instinct
  2. Negativity Instinct
  3. Straight Line Instinct
  4. Fear Instinct
  5. Size Instinct
  6. Generalization Instinct
  7. Destiny Instinct
  8. Single Instinct
  9. Blame Instinct
  10. Urgency Instinct


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Date Posted: 2018-03-11